The Positioning House
Advisory, strategy, and tools for how executives are read, trusted, and positioned.
What we believe
Strong performance does not automatically lead to greater opportunity.
Executives receive opportunities based on how their performance, judgment, authority, and experience are understood.
Results
Results from Alicia’s advisory work
“Alicia was the person I called before I made the decision, not after. She understood the politics of the situation, what the board was actually weighing, and what my experience made defensible.”
“She reads organizations accurately. She could tell me how my leadership was being interpreted at the executive level, where that reading was wrong, and what it would take to change it.”
“New leadership came in and reassessed everyone. Alicia helped me think clearly about scope, authority, and what I wanted the next chapter to be instead of reacting to the reorganization.”
Alicia has advised more than 400 senior leaders on how their experience is understood, what they become known for, and what opportunities their record can support.
Ways to work with us
Work with The Positioning House.
Start with the systems. Then bring the work inside your organization.
Work with Alicia
Private Advisory
Private executive strategy for the decisions that matter now — applied to your actual work, organization, and career.
For executives
Executive Education
Self-directed systems for preparing for consequential opportunities, communicating at the executive level, and strengthening how your judgment and experience are understood.
For companies
Organizational Work
Executive development and advisory for organizations — executive selection, development, succession, role design, and the demands placed on senior leaders during periods of change.
The Executive Read
Understand how senior leaders are evaluated, what shapes the conclusions made about them, and how those conclusions affect authority and opportunity.
About Alicia
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than a decade in recruiting, executive placement, and talent management and has since advised more than 400 senior leaders.