The Positioning House
What you’ve built should continue to create opportunity.
The Positioning House helps executives make sure their experience, reputation, and value translate into greater authority, stronger opportunities, and credible options for what comes next.
15+
Years in recruiting and talent development
400+
Private advisory clients
Author
of The Executive Read
200K+
Global community followers
As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
What we do
How executive value carries forward
Organizations change. Markets change. And the experience that built your career will not automatically translate into what comes next.
The Positioning House focuses on four conditions that shape how executive value is understood and where it can travel: relevance, proof, recognition, and portability.
Executive Systems
Executive Systems
Self-directed strategy systems built from The Positioning House methodology.
Designed for executives navigating promotion, interviews, communication, and decisions about what comes next, without requiring private advisory.
The Executive Read
How strategic leaders stop being overlooked.
The Executive Read is a leadership guide for senior leaders who are doing significant work that is not always being read accurately by the people making decisions. It looks at how executive judgment is evaluated, why strong performance is sometimes misunderstood, and what it takes to make the value of your work visible at the level you operate.
Executive Advisory
Private advisory for what comes next.
The Positioning House advises executives navigating bigger opportunities, transitions, and decisions where reputation, authority, organizational dynamics, and future direction need to be considered together.
This may include executive selection, promotion, new appointments, market decisions, organizational change, or determining how your experience should translate into the next stage of your career.
About Alicia
I have seen these decisions from both sides.
I spent more than a decade in recruiting, executive placement, and talent management, where I saw how leaders were discussed, evaluated, selected, promoted, and underestimated behind closed doors.
Since then, I have advised more than 400 leaders on how their experience is understood, what they become known for, and what opportunities it can credibly open next.
I founded The Positioning House to turn that experience into practical tools, systems, and advisory support senior leaders can use throughout their careers. I am also the author of The Executive Read.
The Positioning Room
Stay close to what is changing.
Read Alicia’s latest notes on executive careers, organizational change, leadership decisions, and what senior leaders need to pay attention to as the market changes around them.
Speaking
Bring The Executive Read to your leaders.
Alicia delivers keynotes, workshops, panels, and executive sessions that help senior leaders understand how they are being evaluated, communicate the value of their work, and remain ready for what the organization and market may require next.