The Positioning House
Leadership comes with questions experience alone can't answer.That's where our work begins.
The Positioning House helps senior leaders shape how they are trusted, positioned, and read.
Trusted by leaders.
What we do
The most important parts of leadership aren't always the ones people teach you.
Fifteen years in executive recruiting and talent development. More than 400 leaders advised. One thing became clear: experience can make someone highly capable without helping them understand how they're perceived, how their judgment is received, or what determines the opportunities they're given.
The Positioning House makes those parts of leadership easier to understand, develop, and navigate.
Start Here
Not sure which part of the work fits your situation? Start with what you’re trying to figure out.
Leadership Visibility Snapshot
What is your visibility teaching people about you?
The Leadership Visibility Snapshot shows you what people are learning to rely on you for, what that may be reinforcing about your leadership, and if it matches where you want to go next.
Ways to work with us
Work with The Positioning House.
Private advisory, executive education, and organizational work built around how senior leaders are understood and what that understanding makes possible.
Work with Alicia
Private Advisory
One-to-one support for senior leaders working through an important decision, transition, or change in their role.
For executives
Executive Education
Self-directed systems for the decisions, conversations, and leadership situations where how you are understood matters.
For companies
Organizational Work
Executive development and advisory so senior leaders can decide, communicate, and lead with authority through change.
The Executive Read
Your experience does not speak for itself.
The Executive Read explains how organizations form conclusions about senior leaders, what keeps an old read in place, and how those conclusions begin shaping authority and opportunity.
The Positioning Room
Read The Positioning Room
Notes on how senior leaders are read, what organizations are actually responding to, and the decisions shaping what comes next.
About the Founder
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than 15 years in recruiting, executive placement, and talent development, working close to decisions about who was hired, promoted, and trusted with greater responsibility. She has since advised more than 400 senior leaders.