The Positioning House
Advisory, education, and strategy for how senior leaders are read, trusted, and positioned.
What we believe
Experience does not carry its own meaning. People assign meaning to it.
Organizations are constantly drawing conclusions from what senior leaders do, decide, communicate, and become known for.
Those conclusions shape what people trust them with, what they consider them ready for, and what becomes possible next.
Leadership Visibility Snapshot
What is your visibility teaching people about you?
The Leadership Visibility Snapshot helps you identify what people may be learning to rely on you for, what that visibility may be reinforcing, and whether it matches where you want to go next.
Ways to work with us
Work with The Positioning House.
Private advisory, executive education, and organizational work built around how senior leaders are understood and what that understanding makes possible.
Work with Alicia
Private Advisory
For senior leaders navigating changes in authority, scope, or standing, or deciding what their experience should lead to next.
For executives
Executive Education
Self-directed systems for the decisions, conversations, and leadership situations where how you are understood matters.
For companies
Organizational Work
Executive development and advisory for organizations that want senior leaders to make stronger decisions, communicate their thinking clearly, and operate with more authority through change.
The Executive Read
Your experience does not speak for itself.
The Executive Read explains how organizations form conclusions about senior leaders, what keeps an old read in place, and how those conclusions begin shaping authority and opportunity.
The Positioning Room
Read The Positioning Room
Notes on how senior leaders are read, what organizations are actually responding to, and the decisions shaping what comes next.
About the Founder
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than 15 years in recruiting, executive placement, and talent development, working close to decisions about who was hired, promoted, and trusted with greater responsibility. She has since advised more than 400 senior leaders.