HOME SPEAKING LIBRARY PODCAST ABOUT

 The Positioning House

I help senior leaders move from being managed as executors to being trusted as strategists at the executive level.

Learn More

 The Positioning House

I help senior leaders move from being managed as executors to being trusted as strategists at the executive level.

Learn More

AS FEATURED IN

When your work is executive but your read is not

You are trusted to execute.
You are relied on to deliver.
You are visible in the work but missing from the rooms where direction is set.

Your scope keeps expanding.
Your title and compensation do not.

Not because you are unready.
Because your leadership is being interpreted at the wrong altitude.

Left uncorrected, that misread quietly sets your ceiling.

When your work is executive but your read is not

You are trusted to execute.
You are relied on to deliver.
You are visible in the work but missing from the rooms where direction is set.

Your scope keeps expanding.
Your title and compensation do not.

Not because you are unready.
Because your leadership is being interpreted at the wrong level.

Left uncorrected, that misread quietly sets your ceiling.

Executive positioning is not about sounding polished or being more visible.

It is about how decision-makers interpret authority, readiness, and ownership.

At senior levels, advancement is driven by how leaders are categorized.
Executor or strategist.
Support or decision-maker.
Contributor or owner.

Most leaders never realize they are being sorted incorrectly until the consequences show up in pay, scope, and access.

Are you being read at the level you actually operate?

Take the 3-minute Executive Positioning Diagnostic to see what mispositioning is costing you in scope, pay, and perception.

Take the Diagnostic

The Executive Read

Why Strategic Leaders Get Stuck

The groundbreaking book that reveals how senior leaders are actually categorized and what signals keep capable people stuck.

Pre-Order Now

The Executive Read

Why Strategic Leaders Get Stuck

The groundbreaking book that reveals how senior leaders are actually categorized and what signals keep capable people stuck.

PRE-ORDER NOW

Work With The Positioning House

The Executive Language System™

A self-paced system that corrects the language signals causing strategic work to be read as execution.

Explore The System

Positioned™

The complete repositioning system for senior leaders ready to correct how their authority is read in the rooms that decide scope, influence, and advancement.

Learn More

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders are evaluated, categorized, and trusted at the executive level and why equally capable leaders advance at very different rates.

Learn More

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders are evaluated, categorized, and trusted at the executive level and why equally capable leaders advance at very different rates.

Learn More

The Positioning Room Podcast

Where I break down why senior leaders are often misread and what actually shifts perception.

Tune in Now
Stay close to the thinking

Positioning strategy delivered to your inbox.