The Positioning House
Executive education and advisory for what senior leadership requires next.
The Positioning House works with executives and organizations on judgment, authority, position, and the demands that come with greater responsibility.
What we believe
Strong performance does not automatically lead to greater opportunity.
Executives receive opportunities based on how their performance, judgment, authority, and experience are understood.
Now accepting applications
The Executive Read Repositioning Program
For senior leaders whose responsibilities have grown faster than their authority, reputation, or opportunities. Over six weeks, participants identify what is keeping them at the current level and build a custom repositioning plan around their actual work and where they want to go next.
Results
Results from Alicia’s advisory work
“Alicia was the person I called before I made the decision, not after. She understood the politics of the situation, what the board was actually weighing, and what my experience made defensible.”
“She reads organizations accurately. She could tell me how my leadership was being interpreted at the executive level, where that reading was wrong, and what it would take to change it.”
“New leadership came in and reassessed everyone. Alicia helped me think clearly about scope, authority, and what I wanted the next chapter to be instead of reacting to the reorganization.”
Alicia has advised more than 400 senior leaders on how their experience is understood, what they become known for, and what opportunities their record can support.
Private publication
Ongoing analysis for senior leaders.
The Positioning Room publishes deeper analysis and practical tools for senior leaders navigating organizational change, authority, reputation, and what comes next.
Executive Education
Executive education you can apply to your actual work.
Explore self-directed systems for preparing for consequential opportunities, communicating at the executive level, and strengthening how your judgment and experience are understood.
For Organizations
Executive development and advisory for organizations.
The Positioning House works with organizations on executive selection, development, succession, role design, and the demands placed on senior leaders during periods of change.
The Executive Read
Understand how senior leaders are evaluated, what shapes the conclusions made about them, and how those conclusions affect authority and opportunity.
About Alicia
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than a decade in recruiting, executive placement, and talent management and has since advised more than 400 senior leaders.