The Positioning House
Advisory, executive education, and strategy for senior leaders and organizations.
What we believe
The same track record can lead to very different conclusions.
Executives are not evaluated on performance alone. They are evaluated on what decision-makers believe that performance proves about their judgment, authority, range, and readiness.
Ways to work with us
Work with The Positioning House.
Start with the systems. Then bring the work inside your organization.
Work with Alicia
Private Advisory
Private strategy for senior leaders navigating changes in authority, scope, or standing, or deciding what their experience should lead to next.
For executives
Executive Education
Systems and tools for the decisions, conversations, and leadership situations that come with senior roles.
For companies
Organizational Work
Executive development and advisory for organizations that want senior leaders to think more strategically, lead with greater authority, and operate effectively through change.
Leadership Visibility Snapshot
What is your visibility saying about you?
The Leadership Visibility Snapshot helps you identify what your current visibility is teaching people to rely on you for, and whether that matches the level and direction you want next.
The Executive Read
Understand how senior leaders are evaluated, what shapes the conclusions made about them, and how those conclusions affect authority and opportunity.
The Positioning Room
Read The Positioning Room
Notes on strategic leadership, authority, reputation, and the decisions shaping what comes next.
About the Founder
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than a decade in recruiting, executive placement, and talent management and has since advised more than 400 senior leaders.