The Positioning House
You have already built the career. The question is what it should create next.
The Positioning House helps executives make sure their experience, reputation, and value translate into greater authority, stronger opportunities, and credible options for what comes next.
15+
Years in recruiting and talent development
400+
Private advisory clients
Author
of The Executive Read
200K+
Global community followers
As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
What we do
How executive value carries forward
Organizations change. Markets change. And the experience that built your career will not automatically translate into what comes next.
The work is about authority, reputation, what the market associates you with, whether your experience travels, what another role adds, and what becomes possible next.
Executive Systems
Executive Systems
Built from The Positioning House methodology, for executives who want to work through a decision on their own.
Self-directed strategy systems for executives working through selection, communication, career decisions, and what comes next.
The Executive Read
How strategic leaders stop being overlooked.
How organizations make decisions about leaders, and what experienced leaders need to understand about how their work, judgment, and value are evaluated.
Executive Advisory
Private advisory for what comes next.
The Positioning House advises executives navigating bigger opportunities, transitions, and decisions where reputation, authority, organizational dynamics, and future direction need to be considered together.
This may include organizational change, shifting authority, external opportunities, succession, major career decisions, next-chapter direction, and executive selection where relevant.
About Alicia
I have seen these decisions from both sides.
I spent more than a decade in recruiting, executive placement, and talent management, where I saw how leaders were discussed, evaluated, selected, promoted, and underestimated behind closed doors.
Since then, I have advised more than 400 leaders on how their experience is understood, what they become known for, and what opportunities it can credibly open next.
I founded The Positioning House to turn that experience into practical tools, systems, and advisory support senior leaders can use throughout their careers. I am also the author of The Executive Read.
The Positioning Room
Stay close to what is changing.
Read Alicia’s latest analysis on executive reputation, organizational change, leadership decisions, and what those changes could mean for your authority, opportunities, and what comes next.
Speaking
Bring Alicia into the room.
Alicia delivers keynotes, workshops, panels, and executive sessions on how experience becomes reputation, authority, and opportunity, and what executives need to understand as organizations and markets change.