You’re not stuck. You're Being Read Through the Wrong Lens
You’ve been positioned like a fixer.
You’ve been positioned like a fixer.
But you’re the one shaping outcomes, stabilizing chaos, and keeping the business upright.
And yet…
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Your scope keeps expanding.
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Your name gets left off strategic decks.
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Your comp? “Maybe next cycle.”
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And someone else is getting tapped to lead what you quietly built.
This isn’t about capability. It’s about how your value is being read and misread.
Positioned for More™ isn’t coaching. It’s a 90-day executive repositioning advisory built to recalibrate how you’re positioned, compensated, and protected.
It’s not built on mindset shifts or generic performance metrics. It’s rooted in how leaders are read in real organizational power structures where comp, succession, and strategy get decided behind closed doors.
What Actually Changes
In the last 12 months, Positioned for More™ clients have:
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Negotiated $40K–$110K increases without switching companies
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Restructured their roles to eliminate low-value work
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Shifted from implementers to strategic voices inside decision rooms
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Reclaimed 10–15 hours a week through executive capacity design
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Landed internal promotions, board opportunities, and external offers by repositioning
They didn’t become more confident.
They became more legible and strategically undeniable.
Real Shifts from Women Who’ve Done the Work.
Client testimonials.
“Within a quarter, I negotiated a $40K raise without leaving my company. I finally feel in control of how I’m positioned and that’s shifted how I show up at work and how I come home to myself.”
— Nicole J., Strategic Initiatives Lead
“After shifting how I talked about my role, my VP asked me to co-lead a high-visibility initiative. One week. One conversation. The skill was always there. Alicia helped me make it land.”
— Danielle R., Director, Internal Comms
“I was promoted without applying. I now get asked to weigh in before decisions are made, not just clean up after. That’s the shift I didn’t know I needed.”
— Lauren T., Associate Director, Healthcare Innovation
“This isn’t mindset. It’s strategy that actually lands. I pitched a role shift that had been ignored for months and it was approved within a week.”
— Vanessa F., Senior HR Business Partner
“I went from making $189K to $267K in six months - two separate increases. The second one happened because I finally knew how to position what I was already delivering."
— Sarah M., Operations Director
Want to see exactly how this works?
Read detailed success stories from women who transformed their positioning and advanced their careers.
Read Success StoriesHow We Do It: Your Framework Up Front
Positioned for More™ uses a proprietary 3-phase methodology built specifically for senior women navigating high-stakes visibility and leadership transitions.
Reveal
We audit how your leadership is currently being read and what that misread is costing you across compensation, credibility, and decision authority.
You’ll leave with strategic clarity around:
- What role you're actually playing (vs. how it’s titled)
- What you want next and the positioning required to make it land
- What’s currently blocking your advancement, and how to shift it
- How to align your next move with what’s in demand in today’s leadership market so you're not just visible internally, but valuable industry-wide
Reposition
We architect a leadership narrative that travels across stakeholders, strategic conversations, and executive rooms.
• Clarify your executive value proposition
• Create targeted stakeholder messaging
• Design a visibility strategy that protects your energy while increasing influence
Reinforce
We lock in the shifts we’ve made and build a strategy that supports your leadership now and in whatever’s next.
• Clear boundaries that protect your time without making you less visible
• A cleaner role structure that cuts the busywork and sets you up to grow or hand things off
• Simple decision routines that keep you in the driver’s seat without doing it all yourself
• Leadership habits that help others see you as the strategic lead even when you’re not in the room
Whether you're planning for a promotion, board role, or pivot down the line, this phase makes sure your positioning sticks and grows with you.
Let’s Reposition MeWhat's Included
Built for executive calendars. Strategic tools under 8 minutes. 1:1 advisory, not fluff. Everything delivered in formats that work at your pace.
Strategic Foundation Intensive
Private session to map your next move and architect your positioning strategy
Strategic Repositioning Labs
Real-time 1:1s to clarify your value story, recalibrate perception, and shift how your leadership lands inside and outside the org.
Strategic Advisory Hotline
Unlimited access for decision points, draft messaging, or political plays (24-hr response)
Market Positioning Portfolio
Strategy + language for internal shifts or external offers without burning bridges
Decision-Weight Diagnostic™
Pinpoints how your leadership is being read across key decision-makers, and where that read is limiting your comp, scope, or authority
Leadership Legacy Blueprint™
Strategy for your long game: succession, scope, or pivot planning
Strategic Leadership Dossier™
A private doc to translate your experience into comp-ready, boardroom-level language
Executive Library
Short tools, scripts, and templates used with real exec clients
On-the-Go Executive Access
Audio + video briefings to fit your day. No logins. Just impact.
Built Differently
This is not for beginners or title chasers. This is for women who want to:
Shift how they're positioned not just seen
Protect their energy while expanding influence
Be recognized as the strategic driver, not the fixer
This isn’t theory. It’s a proprietary process backed by real organizational strategy.
You don’t need development. You need positioning.
This Is What I’ve NeededWhat This Isn't...
This isn’t coaching dressed up as strategy. It’s not here to motivate you it’s here to move you.
✘ Not mindset work
✘ Not a resume service
✘ Not “visibility for visibility’s sake”
✘ Not productivity hacks
✘ Not for emerging leaders
You're not here to become more ready. You're here to be read accurately and positioned accordingly.
Why Me
I’m Alicia Perkins. Executive Positioning Strategist.
I’ve sat inside the rooms where promotions, scope decisions, and comp approvals happen. I’ve seen women passed over not because they lacked the skill but because they weren’t positioned to be read strategically.
That’s what I fix.
My work isn’t about helping you become more confident.
It’s to strategically reposition you so you can be resourced, rewarded, and recognized like the asset you already are.
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