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 Executive Positioning Advisory | The Positioning House

I reposition senior leaders and founders from executor to strategist.

 Executive Positioning Advisory | The Positioning House

I reposition senior leaders and founders from executor to strategist.

AS FEATURED IN

Are you being read at the level you actually operate?

Take the 3-minute diagnostic and see what mispositioning is costing you in scope, pay, and perception.

TAKE THE ASSESSMENT

You're trusted for execution.

Not recognized for the decisions you actually own.

You're visible. But not in the rooms that determine direction.

Your scope keeps expanding. Your title and pay don't.

Not because you're unready. Because your positioning is being read at the wrong level.

And the longer that mismatch continues, the market quietly lowers your ceiling.

You're trusted for execution.

Not recognized for the decisions you actually own.

You're visible. But not in the rooms that determine direction.

Your scope keeps expanding. Your title and pay don't.

Not because you're unready. Because your positioning is being read at the wrong level.

And the longer that mismatch continues, the market quietly lowers your ceiling.

This isn't communication coaching. This is executive positioning.

I help senior leaders shift how they're categorized so their authority matches the level they already operate at.

You don't need to be more impressive. You need to be read correctly.

How I Help  

I'm Alicia Perkins, founder of The Positioning House.

I advise senior leaders on how decision-makers interpret value, assess readiness, and determine advancement.

I've sat inside the rooms where these calls are made.

I know what moves people forward and what keeps high-performing leaders stuck in the executor lane.

I correct the positioning gaps that keep you under-read, under-scoped, and underpaid.

How I Help 

I'm Alicia Perkins, founder of The Positioning House.

I advise senior leaders on how decision-makers interpret value, assess readiness, and determine advancement.

I've sat inside the rooms where these calls are made.

I know what moves people forward and what keeps high-performing leaders stuck in the executor lane.

I correct the positioning gaps that keep you under-read, under-scoped, and underpaid.

 

 Ready to get started?

Ways to Work With Me

The Executive Language System™

Your work is already senior, your language should reflect it.

Learn how to speak at the level you operate so your updates, influence, and decisions land as strategy, not support.

ACCESS NOW

The Executive Market Advisory™

Build beyond corporate with positioning that travels.

For executives stepping into entrepreneurship or portfolio careers. Translate your authority into a market presence that commands premium opportunities.

LEARN MORE

The Positioning Room Podcast

When Senior Leaders Are Read at the Wrong Level

And what actually shifts perception

Tune in Now

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