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Executive Positioning for Women in Leadership

You’re delivering at a high level. Let’s make sure it’s recognized, resourced, and rewarded.

Executive Positioning for Women in Leadership

You’re delivering at a high level. Let’s make sure it’s recognized, resourced, and rewarded.

AS FEATURED IN

How Are You Being Read Behind Closed Doors?

 Take the free 3-minute diagnostic to see how your leadership is landing and what it’s really costing you in pay, scope, and perception.

TAKE THE ASSESSMENT

The problem isn’t your leadership.

It’s how it’s being positioned.

You’ve built teams, driven revenue, and led through crisis.
But you’re still explaining your value.
Still absorbing scope with no authority.
Still watching less capable leaders get positioned ahead of you.

This isn’t a development gap. It’s a positioning one.

And it’s costing you in more than just compensation.
It’s costing you clarity, authority, and a legacy that reflects your real weight.

The problem isn’t your leadership. 

It’s how it’s being positioned.

You’ve built teams, driven revenue, and led through crisis.
But you’re still explaining your value.
Still absorbing scope with no authority.
Still watching less capable leaders get positioned ahead of you.

This isn’t a development gap. It’s a positioning one.

And it’s costing you in more than just compensation.
It’s costing you clarity, authority, and a legacy that reflects your real weight.

You don’t need to become a better leader.

You need better positioning for the leader you already are.

INTRODUCING

Positioned for More™

A private advisory for high-performing women navigating a pivotal transition, whether that’s a reorg, role change, promotion window, or planned exit.

 If your impact is outsizing your title, comp, or visibility, this is the moment to reposition.
Before someone else gets moved ahead.
Before the window closes.
Before you talk yourself into making it work one more quarter.

This is strategic support to reframe your value and shift how you're seen, so your next move matches the level you already operate at.

Start Your Shift

Hi, I'm Alicia Perkins

I run an executive positioning advisory for high-performing women whose impact outpaces how they’re positioned.

For 15+ years, I’ve sat inside the rooms where decisions about comp, scope, and succession are made shaping executive hiring, org design, and visibility strategy. And I’ve seen how often women get misread.

They’re trusted, not tapped.
Resourced, not rewarded.
Known for solving problems but not setting direction.

Not because they lack impact because they lack positioning.

This work closes the real gaps:

  • How you’re read in rooms that decide your future
  • How your value gets described (by you and by others)
  • Where you hold weight vs. where you’re still proving
  • What’s next and how to claim it without burning out

It’s not coaching.
It’s not development.
It’s strategy for women already leading, ready to be positioned accordingly.

See Client Case Studies

Hi, I'm Alicia Perkins

I run an executive positioning advisory for high-performing women whose impact outpaces how they’re positioned.

For 15+ years, I’ve sat inside the rooms where decisions about comp, scope, and succession are made shaping executive hiring, org design, and visibility strategy. And I’ve seen how often women get misread.

They’re trusted, not tapped.
Resourced, not rewarded.
Known for solving problems but not setting direction.

Not because they lack impact because they lack positioning.

This work closes the real gaps:

  • How you’re read in rooms that decide your future
  • How your value gets described (by you and by others)
  • Where you hold weight vs. where you’re still proving
  • What’s next and how to claim it without burning out

It’s not coaching.
It’s not development.
It’s strategy for women already leading, ready to be positioned accordingly.  

See Client Case Studies

“Working with Alicia was one of the most clarifying and empowering career investments I've made. She helped me refine how I position myself, realign my next move with purpose and impact, and fully step into my identity as a visionary leader. I left not just with a sharper strategy but with a renewed sense of direction and self.”
— Brooke Watt | Global Brand & Product Executive

 

“Alicia helped me reframe my entire body of work and speak clearly about where I bring the most impact. She didn’t just help me navigate day-to-day challenges, she helped me make decisions that aligned with where I actually want to go. By the end, I was showing up differently, making cleaner decisions, and feeling more in control of my leadership path.”
—Jennifer Hoegen | Global Strategy & Governance 

 

Other Ways To Partner

Positioned for Impact™
A plug-and-play system that helps high-performing women shift how their leadership is read, in conversations, emails, interviews, and reviews.

Access Now

The Positioning Power Session
A private strategy session to shift how you're being positioned so you're aligned with where you're going, not just what you've done.

Book Now

The Positioning Room
Weekly strategic insights in under 15 minutes. Built to help you shift how you’re seen, without adding more to your plate.

Learn More