HOME 1:1 ADVISORY PROGRAMS CASE STUDIES SPEAKING

Executive Positioning for Women Leading Beyond Their Title

When your impact outpaces your recognition, it’s not a performance gap. It’s a positioning problem.

Explore How We Work

Executive Positioning for Women Leading Beyond Their Title

When your impact outpaces your recognition, it’s not a performance gap. It’s a positioning problem.

AS FEATURED IN

How Are You Being Read Behind Closed Doors?

 Take the free 3-minute diagnostic to see how your leadership is landing and what it’s really costing you in pay, scope, and perception.

TAKE THE ASSESSMENT

You manage risk. You hold the line when the business wobbles.

But the people who rely on you aren’t the ones promoting you.
You’re praised, but not positioned. Trusted, but under-leveraged. You’re brought in to stabilize, not to steer.

Every year that gap grows, the market recalibrates your ceiling lower.

What Changes When You Get Positioned for More

  • Your work is read (and rewarded) at its true level, not just your last job description.

  • You become the name on the list for stretch roles, scope expansion, or comp moves.

  • Political risk drops. Leverage, clarity, and influence rise.

  • You stop getting boxed into support. You start getting resourced to lead.

You manage risk. You hold the line when the business wobbles.

But the people who rely on you aren’t the ones promoting you.
You’re praised, but not positioned. Trusted, but under-leveraged. You’re brought in to stabilize, not to steer.

Every year that gap grows, the market recalibrates your ceiling lower.

What Changes When You Get Positioned for More

  • Your work is read (and rewarded) at its true level, not just your last job description.

  • You become the name on the list for stretch roles, scope expansion, or comp moves.

  • Political risk drops. Leverage, clarity, and influence rise.

  • You stop getting boxed into support. You start getting resourced to lead.

You don’t need to become a better leader.

You need better positioning for the leader you already are.

How I Help

I advise high-performing women leaders (Directors, VPs, senior operators) on how to reposition their leadership for visibility, compensation, and long-term leverage.

This isn’t “executive coaching.”
It’s executive positioning for women who are tired of waiting to be recognized.

My approach is built on a decade in recruiting and talent strategy, sitting in the rooms where decisions actually get made. I know what moves the market, and what quietly sidelines even the best.

See Client Case Studies

How I Help

I advise high-performing women leaders (Directors, VPs, senior operators) on how to reposition their leadership for visibility, compensation, and long-term leverage.

This isn’t “executive coaching.”
It’s executive positioning for women who are tired of waiting to be recognized.

My approach is built on a decade in recruiting and talent strategy, sitting in the rooms where decisions actually get made. I know what moves the market, and what quietly sidelines even the best.

See Client Case Studies

Core Offers

Private Executive Advisory
A hands-on, confidential partnership for women ready to close the gap between how they lead and how they’re read. Personalized strategy and direct access to reposition yourself internally or in the market. 

Apply Now

Positioned for More™ Executive Positioning System
A premium, self-paced system for senior women who want to shift their perception, compensation, and opportunities without waiting for permission or a live container.

Explore the System

Positioned for Impact™ — Quick-Shift Toolkit
A plug-and-play toolkit for immediate upgrades to your language, interviews, and positioning in high-stakes moments.

Get The Toolkit

“Working with Alicia was one of the most clarifying and empowering career investments I've made. She helped me refine how I position myself, realign my next move with purpose and impact, and fully step into my identity as a visionary leader. I left not just with a sharper strategy but with a renewed sense of direction and self.”
— Brooke Watt | Global Brand & Product Executive

 

 

“Alicia helped me reframe my entire body of work and speak clearly about where I bring the most impact. She didn’t just help me navigate day-to-day challenges, she helped me make decisions that aligned with where I actually want to go. By the end, I was showing up differently, making cleaner decisions, and feeling more in control of my leadership path.”
—Jennifer Hoegen | Global Strategy & Governance 

 

About Alicia

Alicia Perkins is an Executive Positioning Strategist advising high-performing women leaders on how to be seen, paid, and positioned at the level they actually operate.
Ready to shift your trajectory?

Start Now