The Positioning House
You’ve built the career. Now take more control of what it gives you.
The Positioning House helps senior leaders and executives make stronger decisions about the work they carry, what they’re paid, what they’re trusted to lead, and what they want to do next.
15+ yrs
In recruiting, placement, and talent management
400+
Leaders advised privately
Author
of The Executive Read
150K+
Audience across platforms
As featured in
The Executive Signal System
Authority, reputation, judgment, communication, and position are the levers we examine to help an executive get more control over what comes next.
The Executive Signal System is The Positioning House methodology for identifying where an executive actually stands: what their current role is giving them, where they have room to ask for more, and what needs to change if they want different options.
Five signals show where an executive has real leverage and where the gap between their work and how they are understood is limiting their options.
The Work
Executive education, advisory, and organizational work.
The Positioning House works with executives on what their current role is actually giving them, where they have room to ask for more, and what needs to change if they want different options. We work with organizations on how senior talent is evaluated, prepared, and positioned for what comes next.
The Executive Signal System sits underneath much of this work, helping us see where an executive has leverage and where the gap between their work and how they are understood is limiting their options.
Executive Education
Proprietary executive education from The Positioning House.
Our education is the core of the company. It teaches executives how to read what their current role is giving them, where they have room to ask for more, and what needs to change if they want different options.
It is built from the same methodology used in private advisory and inside organizations, structured so executives can study it directly and apply it repeatedly.
Private Executive Advisory
For senior leaders who want stronger options before they need them.
A small number of executives work with Alicia directly while they look beyond the immediate demands of their current role and make deliberate decisions about what they want to build next.
The engagement is by application.
Speaking
Bring Alicia into the room.
Alicia delivers keynotes, workshops, panels, and executive sessions on executive judgment, authority, leadership interpretation, and what leaders need to understand as organizations and markets change.
The Executive Read
How strategic leaders stop being overlooked.
How organizations make decisions about leaders, and what experienced leaders need to understand about how their work, judgment, and value are evaluated.
About Alicia
I have seen these decisions from both sides.
I spent more than 15 years in recruiting, executive placement, and talent management, where I saw how leaders were discussed, evaluated, selected, promoted, and underestimated behind closed doors.
Since then, I have advised more than 400 leaders on how their experience is understood, what their current position is giving them, and what needs to change if they want different options.
I founded The Positioning House to turn that experience into practical tools, systems, and advisory support senior leaders can use throughout their careers. I am also the author of The Executive Read.
The Executive Situation Read
What are you dealing with right now?
Choose the executive situation closest to what you are dealing with and receive Alicia’s private audio analysis on what deserves your attention first.
The Positioning Room
Stay close to what is changing.
The Positioning Room is Alicia Perkins’ ongoing executive analysis on what a role is giving an executive, where they have room to ask for more, and what needs to change for different options to become possible.