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 Executive Positioning

 How senior leaders are evaluated and trusted 

The Positioning House focuses on how senior leaders and founder-CEOs are elevated at the top.

Learn More

  Executive Positioning

 How senior leaders are evaluated and trusted 

The Positioning House focuses on how senior leaders and founder-CEOs are elevated at the top.

Learn More

AS FEATURED IN

When your work is executive but your read is not

You are trusted to execute.
You are relied on to deliver.
You are visible in the work but missing from the rooms where direction is set.

Your scope keeps expanding.
Your title and compensation do not.

Not because you are unready.
Because your leadership is being interpreted at the wrong altitude.

Left uncorrected, that misread quietly sets your ceiling.

When your work is executive but your read is not

You are trusted to execute.
You are relied on to deliver.
You are visible in the work but missing from the rooms where direction is set.

Your scope keeps expanding.
Your title and compensation do not.

Not because you are unready.
Because your leadership is being interpreted at the wrong level.

Left uncorrected, that misread quietly sets your ceiling.

Executive positioning is not about sounding polished or being more visible.

It is about how decision-makers interpret authority, readiness, and ownership.

At senior levels, advancement is driven by how leaders are categorized.
Executor or strategist.
Support or decision-maker.
Contributor or owner.

Most leaders never realize they are being sorted incorrectly until the consequences show up in pay, scope, and access.

The Positioning House

The Positioning House is a strategic advisory and IP firm focused on executive-level positioning.

Our work centers on one question:
How are leaders being evaluated when decisions about scope, authority, and advancement are made?

We correct execution-based misreads that stall progression despite capability.

This is not leadership development.
It is positioning correction.

Are you being read at the level you actually operate?

Take the 3-minute Executive Positioning Diagnostic to see what mispositioning is costing you in scope, pay, and perception.

Take the Diagnostic

Work With The Positioning House

The Executive Language System™

A self-paced system that corrects the language signals causing strategic work to be read as execution.

Explore The System

Positioned™

A system for senior leaders who are ready to stop being evaluated like executors and start being trusted as strategists within the next 90 days.

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The Executive Market Advisory™

For executives and founder-CEOs translating enterprise authority into market positioning and premium opportunities.

View The Advisory

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders and founder-CEOs are evaluated, categorized, and trusted at the executive level and why equally capable leaders advance at very different rates.

Learn More

Founder

The Positioning House was founded by Alicia Perkins, Executive Positioning Strategist.

Her work focuses on how senior leaders and founder-CEOs are evaluated, categorized, and trusted at the executive level and why equally capable leaders advance at very different rates.

Learn More

The Positioning Room Podcast

Where I break down why senior leaders are often misread and what actually shifts perception.

Tune in Now
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