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 Executive Positioning Advisory | The Positioning House

Repositioning Senior Directors, VPs & Principals ($150K–$450K+) so their level of work matches their level of opportunity 

 Executive Positioning Advisory | The Positioning House

Repositioning Senior Directors, VPs & Principals ($150K–$450K+) so their level of work matches their level of opportunity

AS FEATURED IN

Are you being read at the level you actually operate?

Take the 3-minute diagnostic and see what mispositioning is costing you in scope, pay, and perception.

TAKE THE ASSESSMENT

You’re trusted for execution.

Not recognized for the decisions you actually own.You’re visible.

But not in the rooms that determine trajectory.And the longer that mismatch continues, the market quietly lowers your ceiling.

Your work is already senior.Your positioning should be too.

This isn’t communication coaching.
This is executive positioning....the strategy behind how leaders get read, vetted, and advanced.

You’re trusted for execution.

Not recognized for the decisions you actually own.You’re visible.

But not in the rooms that determine trajectory.And the longer that mismatch continues, the market quietly lowers your ceiling.

Your work is already senior.Your positioning should be too.

This isn’t communication coaching.
This is executive positioning....the strategy behind how leaders get read, vetted, and advanced.

You Don’t Need to Be More Impressive.

You need to be read correctly.

How I Help 

 I advise Senior Directors, VPs, and Principals on how decision-makers interpret value, assess readiness, and determine advancement.

I’ve sat inside the rooms where these calls are made.
I know what moves people forward and what keeps high-performing women stuck in the executor lane.

I correct the positioning gaps that keep you under-read, under-scoped, and underpaid.

— Alicia Perkins

Founder, The Positioning House

 

How I Help 

 I advise Senior Directors, VPs, and Principals on how decision-makers interpret value, assess readiness, and determine advancement.

I’ve sat inside the rooms where these calls are made.
I know what moves people forward and what keeps high-performing women stuck in the executor lane.

I correct the positioning gaps that keep you under-read, under-scoped, and underpaid.

— Alicia Perkins

Founder, The Positioning House

 Ready to get started?

Ways to Work With Me

The Executive Language System™

Your work is already senior, your language should reflect it.

Learn how to speak at the level you operate so your updates, influence, and decisions land as strategy, not support.
This system recalibrates your positioning signals so leadership finally reads you at your true altitude.

ACCESS NOW

The Executive Positioning Academy™

Master power, politics, perception, and executive advancement.

For senior leaders doing executive-level work but positioned too low.
You’ll learn how to shift how decision-makers read you, raise your internal trajectory, and move from trusted executor to strategic leader.

LEARN MORE

The Executive Market Advisory™

Build beyond corporate with positioning that travels.

For executives stepping into entrepreneurship or portfolio careers.
Learn how to translate years of enterprise-level leadership into a market presence that commands authority and premium opportunities.

LEARN MORE

Get weekly executive positioning breakdowns

Insights on perception, power dynamics, and strategic advancement — written for senior leades operating above title.