The Positioning House
You have already built the career. The question is what it should create next.
The Positioning House is an executive education and advisory company for established leaders examining what their experience, reputation, authority, and current position are producing, and what they should create next.
15+ yrs
In recruiting, placement, and talent management
400+
Leaders advised privately
Author
of The Executive Read
150K+
Audience across platforms
As featured in
- Forbes
- Built In
- Yahoo Finance
- HerMoney
- Money
- LinkedIn News
The Executive Signal System
How senior leaders are read shapes what they are trusted with next.
The Executive Signal System is The Positioning House methodology for identifying how an executive’s leadership is being interpreted and where that interpretation may differ from how the executive is actually operating.
Five signals combine to shape conclusions about executive trust, scope, authority, and readiness.
The Work
Executive education, advisory, and organizational work.
The Positioning House works with established executives on what their experience and current position are producing, the decisions in front of them, and how their leadership is being understood. We work with organizations on how senior talent is evaluated, prepared, and understood.
The Executive Signal System sits underneath much of this work, helping us understand how leadership is being interpreted and what that interpretation affects.
Executive Education
Executive education built from The Positioning House methodology.
Self-directed education for established executives who want better ways to understand how they are being evaluated, communicate their judgment, navigate selection, and respond when authority, organizational change, or important decisions are in play.
- 01
Executive Signal System
How executive leadership is interpreted and what shapes trust, scope, authority, and readiness.
- 02
Interview System
How to navigate executive selection, evaluation, and the conversations that decide important moves.
- 03
Executive Language System
How to communicate judgment, decisions, and business reasoning at the level you actually operate.
Work With Alicia
Private strategy for decisions and situations that affect what comes next.
The Positioning House works privately with established executives facing decisions involving opportunities, organizational change, authority, reputation, and what their experience should create next.
There are two ways to work with Alicia privately: one focused engagement for an important decision and one 90-day engagement for connected situations unfolding over time.
The Executive Read
How strategic leaders stop being overlooked.
How organizations make decisions about leaders, and what experienced leaders need to understand about how their work, judgment, and value are evaluated.
About Alicia
I have seen these decisions from both sides.
I spent more than 15 years in recruiting, executive placement, and talent management, where I saw how leaders were discussed, evaluated, selected, promoted, and underestimated behind closed doors.
Since then, I have advised more than 400 leaders on how their experience is understood, what authority and opportunity it is producing, and how to evaluate what their current position should make possible next.
I founded The Positioning House to turn that experience into practical tools, systems, and advisory support senior leaders can use throughout their careers. I am also the author of The Executive Read.
The Executive Situation Read
What are you dealing with right now?
Choose the executive situation closest to what you are dealing with and receive Alicia’s private audio analysis on what deserves your attention first.
The Positioning Room
Stay close to what is changing.
The Positioning Room is Alicia Perkins’ ongoing executive analysis on authority, reputation, organizational change, leadership decisions, and what those developments could mean for what comes next.
Speaking
Bring Alicia into the room.
Alicia delivers keynotes, workshops, panels, and executive sessions on executive judgment, authority, leadership interpretation, and what established leaders need to understand as organizations and markets change.