The Positioning House
Leadership comes with questions experience alone can't answer.That's where our work begins.
The Positioning House provides executive education and selective private advisory to help senior leaders strengthen how their experience, leadership, and value are understood.
Founded by Alicia Perkins, Executive Strategist and author of The Executive Read.
Trusted by leaders.
What we do
The most important parts of leadership aren't always the ones people teach you.
Fifteen years in executive recruiting and talent development. More than 400 leaders advised. One thing became clear: experience can make someone highly capable without helping them understand how they're perceived, how their judgment is received, or what determines the opportunities they're given.
The Positioning House makes those parts of leadership easier to understand, develop, and navigate.
Our Body of Work
The Executive Signal System
Developed by Alicia Perkins, the Executive Signal System examines five signals that shape how leadership is understood and what people trust a leader to own. It provides the foundation for The Positioning House books, assessments, executive education, and advisory.
- Language
- Can people understand what you think?
- Judgment
- Do people trust how you think and decide?
- Presence
- What do people experience from you when the stakes rise?
- Visibility
- What evidence of your leadership are the right people seeing?
- Authority
- What are people willing to trust you to own?
Start Here
Not sure which part of the work fits your situation? Start with what you’re trying to figure out.
The Executive Visibility Read
What are people learning to trust you for?
This five-minute assessment identifies which part of your leadership is currently easiest for others to recognize and what that visibility may be reinforcing about your reputation, responsibilities, and opportunities.
The Positioning House
Explore Our Work.
Executive education, selective private advisory, and organizational work built around how senior leaders are understood and what that understanding makes possible.
For executives
Executive Education
Self-directed systems for the decisions, conversations, and leadership situations where how you are understood matters.
Work with Alicia
Private Advisory
One-to-one support for senior leaders working through an important decision, transition, or change in their role.
For companies
Organizational Work
Executive development and advisory so senior leaders can decide, communicate, and lead with authority through change.
The Executive Read
Your experience does not speak for itself.
The Executive Read explains how organizations form conclusions about senior leaders, what keeps an old read in place, and how those conclusions begin shaping authority and opportunity.
The Positioning Room
Read The Positioning Room
Notes on how senior leaders are read, what organizations are actually responding to, and the decisions shaping what comes next.
About the Founder
Alicia Perkins
Alicia Perkins is an Executive Strategist and Advisor, founder of The Positioning House, and author of The Executive Read. She spent more than 15 years in recruiting, executive placement, and talent development, working close to decisions about who was hired, promoted, and trusted with greater responsibility. She has since advised more than 400 senior leaders.